Communications Manager at Ford Italy Spa, is responsible for Ford communication with the objective to improve the brand perception in Italy.
He is engaged in experimenting with new forms of communication on the web and in the creation of an advertising measurement system to maximize the efficiency of advertising investments.
He is in charge to the Digital Transformation project of the dealers network with the objective to translate the use of digital and social channels into a competitive advantage for Ford in the Italian marketplace .
For more than 15 years in the automotive industry he covered roles in marketing, sales, production and finance for Fiat first and then for Ford.
He graduated with honors in mechanical engineering at the Federico II University of Naples and he has a master’s degree in Business Management at the ISVOR of Turin.