As a lecturer and strategic consultant on digital marketing, innovation and eco-sustainability, Silvia Vianello has a stimulating and versatile personality, which means that she can capture domestic and international audiences, from the academic and business world to television.
She has a PhD in Economics and was recently defined one of the best Italian women experts on Digital issues.
She is in charge of the Digital and Green Marketing, Start-Up and Business Planning area at Reinventami, the strategic consulting firm which she founded. As Strategy and Marketing
Advisor she has worked with major companies in the automotive, food, fashion, banking and pharmaceutical sector. She is a member of the Digital Champion steering committee.
She is the coordinator of several E-marketing courses and gives lectures at the SDA Bocconi School of Management. Between 2002 and 2007 she had several international assignments, as lecturer and consultant in Paris, New York and Houston. Her books include GreenWebEconomics – La nuova frontiera, Il Marketing per le banche e le assicurazioni – competenze specifiche e pratiche di successo [The new frontier. Marketing for banks and insurance companies – specific skills and best practices]. She has also written for The Wall Street Journal, Sole24Ore, L’Espresso, Economy, La Repubblica, Corriere della Sera, Chefuturo and Alfemminile.
From 2011 to 2014 she hosted the television programmes “Smart&App – la tecnologia che migliora la vita” [life-enhancing technologies] and “Smart Valley”, on La3, on topics such as innovation, social media and digital marketing in a popularising and interactive way. In 2015 she has been a panelist on “The Innovation Game”, the innovation game show broadcast by Repubblica TV.
She is often involved as speaker or host in events, conventions, seminars and conferences focusing on social media marketing and communication topics, green economy, e-commerce and e-business strategy.